• +92 326 8485110
  • info@lightpink-mongoose-805830.hostingersite.com
Instagram Facebook Linkedin
Get Quote

Aurexy Case Study Case Study

Smooth Activewear Shopping Experience

Get this case study in PDF to your inbox.

email

The summary.

Aurexy, a summer gym and activewear brand, partnered with Pixel Hash Technologies to build a modern brand identity, visual assets, and Shopify store, delivering a seamless online shopping experience and a strong, competitive presence in the activewear market. Our work included web development, graphic design, social media management, marketing campaigns, and performance optimization, helping Aurexy connect with fitness enthusiasts and grow its audience.

7

Team size

1

months

Engagement Length

To provide a seamless user experience, we focus on understanding how fitness enthusiasts navigate the site, mastering the systems behind it, and meticulously testing every interaction. Aurexy’s online store is smooth, engaging, and ready for growth thanks to these QA principles.

Founder, Aurexy

About Aurexy

Aurexy is a summer-focused gym wear brand offering premium sportswear, from performance hoodies and trousers to luxury-fit activewear, designed for fitness enthusiasts, athletes, and everyday active lifestyles. The collection emphasizes durability, comfort, and modern style, making it ideal for workouts, training sessions, and casual athletic wear.

The Challenge.

In 2023, Aurexy was preparing to launch its summer gym wear brand in a highly competitive activewear market. Challenges included:

  • No prior digital presence.

 

  • Wide product range (hoodies, performance trousers, seasonal collections) requiring a professional e-commerce platform.

 

  • Need for a cohesive visual identity and optimized online shopping experience.

 

  • Tight launch timeline and high expectations for brand perception.

Launching Aurexy’s online presence required a fast, responsive, and visually consistent website, along with engaging graphics, marketing campaigns, and social media content. QA and performance optimization were critical to ensure a smooth shopping experience.

The Solution.

Pixel Hash Technologies provided an end-to-end solution:

  • Dedicated team handling branding, web development, graphic design, social media, marketing campaigns, and SEO.

  • Designed a modern visual identity reflecting energy, movement, and confidence.

  • Built a fully responsive Shopify e-commerce store, optimized for conversions.

  • Organized product pages to showcase features, collections, and promotions.

  • Created social and digital assets to maintain consistent brand messaging across platforms.

Conducted QA and performance checks to ensure a smooth, professional, and user-friendly experience

7 Specialists

Web Development , Digital Marketing , Ecommerce,  Branding , Marketing, Designing

All technologies used.

WordPress
Meta Ads
Adobe Photoshop
Yoast SEO

The Outcome.

  • Improved brand image in the activewear and fitness market.

  • Created a consistent look across the online store and social media.

  • Made the website easier to use, improving visitor engagement.

  • Built a professional online store ready for growth and higher sales.

  • Helped Aurexy reach fitness enthusiasts and prepare for future product collections.

 

  • Optimized the website for SEO to improve search visibility and attract organic traffic.

    With an advertising investment of approximately ₨150,000, the campaigns generated around ₨520,000 in sales, achieving a ROI of 247% and a ROAS of 3.5x during the initial marketing phase, while also helping Aurexy build long-term digital visibility and credibility through SEO, social media, and PR efforts.

Get this case study in PDF to your inbox.

email